The Kiosk project for Autogrill, beginning with the built-in integration of the Zucchetti Group's TCPOS cashier system, adds elements of complexity that enable admin staff to manage the content and analyse performance in real-time with two additional "layers": a web-based CMS that lets marketers change the configuration of the product layout in real-time, responding to actual needs dictated by external (weather, traffic, events) and/or temporary elements. The built-in integration with Google Analytics also enables you to receive immediate feedback on your configurations without waiting for the sales data results.