A UI study born from a sense of empathy with the property, a web marketing project that is based on the daily work handed back and forth between our staff and theirs. The Grand Hotel Tremezzo's digital project is an example of how attention to detail, online and offline, can overturn the rules of the market; with a careful SEO project supported by AdWords campaigns, the Grand Hotel company website converts more than OTAs, saving on the costs of portal conversions. See website online.